A3 · Adoption · Design Sprint
A tested prototype
in 2–3 days.
A cross-functional team. A complex challenge. 2–3 days to go from problem to a prototype tested with real users — and a decision your team stands behind before any development budget is committed.
2–3 days
Problem to tested prototype
7–9 experts
Cross-functional in one room
5 user interviews
Real evidence, not assumptions
One decision
Scale / Iterate / Stop
The cost of guessing
Six months of engineering.
Wrong solution.
Teams are pressured to deliver. They don't pause to validate before committing — so they pick something. Once implementation starts, it's hard to stop. They find out the hard way that they made the wrong call.
The Design Sprint is built for the moment before that happens.
Complex challenge with no cross-functional alignment on direction
Launching a product or feature that needs user validation before build
Stakeholders misaligned — months of debate, no decision
Deadline approaching — need a visible result, not a six-month mistake
Facilitated Sprint
2–3 days.
Six phases.
Day 1
Understand & Define
The team maps the challenge, aligns on the customer, and identifies the single most critical moment in the user journey worth solving. No more diverging opinions about what the problem actually is.
End-of-day outputs
Day 2
Ideate & Decide
Each team member individually sketches solutions, drawing on their different expertise. By end of day, the best thinking is combined into a single concept everyone can stand behind — through structured voting, not consensus politics.
End-of-day outputs
Day 3
Prototype
A small build team turns the winning concept into a realistic, testable prototype in one day. Real enough that users react to it as if it's real — not a slide deck, not a wireframe. AI-enhanced prototyping accelerates the build without sacrificing fidelity.
End-of-day outputs
Day 4
Test
Five structured interviews with real users. By end of day the team has evidence — what landed, what needs work, and a clear decision on what to do next. The evidence is in the room. The decision is yours to make.
End-of-day outputs
Scale
Evidence shows strong user adoption and clear product value.
Iterate
Promising direction — specific elements need redesign before build.
Stop
Evidence shows the concept doesn't work. Saved a six-month mistake.
2-Day Team Training
Build the capability
inside your team.
A two-day immersive training for up to 24 people. Your team learns the full Design Sprint methodology and leaves with everything needed to run sprints independently — no external support required for every initiative.
Curriculum — 4 modules
Who should attend
Future-ready skills
for every function.
Product Managers
Innovation Teams
Design & Creative
Sales & Marketing
R&D Teams
Agile Coaches
The bottom line
2–3 days costs less than
six months of the wrong thing.
Developed for startups at Google Ventures, adapted by Design Sprint Academy for large organisations where the stakes are higher, the teams are bigger, and decisions carry more risk. Trusted by 3,000+ professionals across global enterprises.
2–3 days
To a tested prototype
3,000+
Professionals trained
Stop building the wrong thing
Innovate
with confidence.
Book a 30-minute working session to discuss whether your challenge is right for a facilitated sprint, or to organise team training for your organisation.
Book a 30-minute working session35+ years · UK registered · India operations